Gymbox – Westfield Stratford

I was commissioned by Gymbox to investigate opportunities for graphics in their massive Westfield Stratford club. The space has floor to ceiling windows giving its members two floors of panoramic views of the Queen Elizabeth Olympic Park. Using the windows as a giant canvas, I took the bold colour palette and clean lines from the striking interior design and combined this with the playful nature of Gymbox. At the same time I was mindful of light and transparency.

This statement by Gymbox will give you an idea of where they are coming from.

Walk in. Do a double take. Aren’t those DJs? Isn’t this supposed to be a gym? Yes and yes. Only you’re now in the most energising, exhilarating, motivating place London has to get fit, stay fit, and become even fitter. The only place where working out is as much fun as going out.

With 104 different classes every week, an army of Very Personal Trainers to push you to your limits and the best and newest equipment you’ve ever tried to lift, pull, push or beat into submission. Plus, of course, a vibe like no other. Welcome to Gymbox. It’s time to play harder.

These are the Gymbox gyms that I’ve designed graphics for:
Cannon Street
Westfield London
Westfield Stratford
Plus: MOB45

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